BRAND STRATEGY
Positioning, perception | Goals & Good times
What is it & why do i need one?
Brand Strategy👇
Brand Strategy considers some major factors; there's plenty of nuance and fluff out there around what "Brand" actually is. The good news for you - is we aren't here to fluff your pillow. So we've honed it into this for your understanding.
.....also the short answer is yes you need one. Here's why:
A Brand is the combination of it's voice, values and visuals. The intertwining of the 3 to create its messaging & how its perceived, affecting it's positioning in the market.
A strategy is a plan of action to achieve an overarching goal.
Brand Strategy is the utilisation of the businesses perception and positioning to achieve its goals; whether they be financial, social, philanthropical, ethical or environmental.
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Air Locker Training
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Shhh Jewellary
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G-Free Donuts
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Morning Mindfulness
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Our Projects
Here's an example
Quick case study
See the colours here; colour theory tells us that..........this is why we chose these colours.
You can tell from this screenshot that the brands voice is quite playful, yet very corporate - this qualifies the intended audience.
The visuals here are light & include raw & professional styles to be both appealing to the market places native content requirements while also establishing credibility.
04. Item Title
Final words on Brand Strategy
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If this is something we can assist with; just holla below ⬇️
Write a
Title Here
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
Service Title
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
Service Title
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
Service Title
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
Service Title
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.